Brand Strategy

We establish what brands stand for, develop identities and craft compelling narratives that drive fame, love and salience. With the power of creativity we’re able to build meaning and communicate to the world in a way that cuts through.

Capabilities

Brand foundations

Verbal identity

Visual identity

Brand architecture

Design systems

Creative strategy

Marketing and channel strategy

Campaign development

Content production

PR strategy

Ambassador and affiliate marketing

Social and experience activation

Website and platform solutions

Formula 1 Australian Grand Prix

We partnered with the Australian Grand Prix Corporation to launch the new "Expect Nothing Less" brand platform, redefining the event as a cultural phenomenon. Through strategy, creative, and design, we energised marketing and event experiences, setting the stage for Melbourne's iconic Formula 1 event until 2037.

Oxfam

Oxfam revamped its fundraising strategy and brand to remain relevant in a changing landscape. A simplified call to action, “Unaccept Inequality,” and the “Trillion Dollar Bill” campaign highlighted inequality. These initiatives became Oxfam’s most successful in a decade, shaping the brand’s future messaging.

Politix

In 2021, MOVEMBER’s message was overshadowed by COVID. Partnering with Politix, we created the Mo-Hair suit—made from real moustache hair—to raise awareness. The campaign generated global media buzz and record donations for men’s health, making a bold statement for a worthy cause.

AIA

The "All or Something" platform for AIA has championed small health steps, transforming behaviours and rewarding progress. Embedded across comms, products, and partnerships, it drove 245% content hub growth, 1.1 million health assessments, and 2.6 million workouts in three years, inspiring sustained positive change.