Three years ago we set out to challenge Australia's all-or-nothing attitude to health, and introduced the power of small steps with the ‘All or Something' platform for AIA.
Fast forward to now, and the idea of small somethings continues to change mindsets and behaviour, most recently by rewarding small somethings with a national challenge.
Product development
Partnership facilitation
Creative strategy
Marketing and channel strategy
Campaign development
Content production
Ambassador strategy
Social and experience activation
Engagement programs
Momentum generated
Our continued work in close partnership with the insurer has seen this philosophy embedded in AIA’s business and across everything from comms, to ambassador activity, product development and partnerships.
Three years of sustained messaging has seen continual growth year on year, evident in the 245% increase in unique content hub visitors, and over 1.1 million online health assessments and 2.6 million workouts undertaken in partner gyms.
