In 2021, COVID dominated the media. MOVEMBER, and men’s health in general, was not getting the attention or donations it needed. In collaboration with Politix, we created the Mo-Hair suit. The world’s first suit made from real moustache hair. The campaign garnered national and international media attention throughout Movember. And drove record donations to men’s health. That’s the kind of loud suit that everyone can respect.
A beard hair suit made to get people talking
What we did
Product development
Partnership facilitation
Creative strategy
Marketing and channel strategy
Campaign development
Content production
Ambassador strategy
Social and experience activation
Engagement programs
Momentum generated
2.7M
EARNED MEDIA
26M
Reach
25%
INCREASE IN
DONATIONS
#3
Campaign in AUSTRALIA