A beard hair suit made to get people talking

In 2021, COVID dominated the media. MOVEMBER, and men’s health in general, was not getting the attention or donations it needed. In collaboration with Politix, we created the Mo-Hair suit. The world’s first suit made from real moustache hair. The campaign garnered national and international media attention throughout Movember. And drove record donations to men’s health. That’s the kind of loud suit that everyone can respect.

What we did

Product development

Partnership facilitation

Creative strategy

Marketing and channel strategy

Campaign development

Content production

Ambassador strategy

Social and experience activation

Engagement programs

Momentum generated

2.7M
EARNED MEDIA
26M
Reach
25%
INCREASE IN 
DONATIONS
#3
Campaign in AUSTRALIA