VOW is Australia’s largest and most innovative food science technology company. We partnered with them to create FORGED, a lab grown cultured meat brand. The purpose of FORGED is to raise awareness of lab grown meat with the culinary curious. To do this, we helped launch the first lab grown wooly mammoth meatball. Along with PR’ing this audacious stunt, we also created a full brand design system including website, social and collateral assets.