To compete with bigger and better-funded competition, Ecosa had to stand out. We launched their new brand platform with a musical mantra ‘Live Well Slept.’ Owning the day after a great night’s sleep created a new positioning bursting with right-side-of-the-bed energy.
Then, with search being the pivotal point in online retail, we found smarter ways to turn up in people’s morning scroll, delivering the dream of a great night’s sleep to more customers than ever before.
Brand positioning
Campaign strategy
Creative development
Content production
New product strategy
Customer segmentation
Customer journeys
CRM strategy
Momentum generated
Since the campaign’s launch, Ecosa has brought the sunshine to our audience’s morning commute and nightly second-screening. Delivering an increase of traffic share of pure players by 5 per cent, all in just 10 short months. With reach reaching to 11.4million Aussies, 1.3m views and 41K conversions, sleeping life to the fullest has never felt so good.
