Raising awareness of a relatively unknown brand like DIY Blinds means doing things differently to competition. To gain an unfair share of attention in this retail-driven, cliché-filled category, we developed ‘Change the Ugly.’ A brand platform that showed the transformative power window furnishings can have on any room. Our integrated campaign changed even the ugliest of spaces. Even how-to videos got a makeover. Making DIY room transformation seem easier than ever.
Built by Bullfrog
Proving any room’s more beautiful with the right blinds
Fighting ugly, one room at a time
A short term approach delivered 88% of the yearly target in the first three months, while still building long term brand connection and purpose.
Results
88%
OF ANNUAL REVENUE TARGET ACHIEVED IN 3 MONTHS
150%
INCREASED GROWTH OVER THE PREVIOUS YEAR
40%
INCREASEd site traffic
$15m
funding investment secured