Raising awareness of a relatively unknown brand like DIY Blinds means doing things differently to competition. To gain an unfair share of attention in this retail-driven, cliché-filled category, we developed ‘Change the Ugly.’ A brand platform that showed the transformative power window furnishings can have on any room. Our integrated campaign changed even the ugliest of spaces. Even how-to videos got a makeover.  Making DIY room transformation seem easier than ever.