Business Strategy

We help brands make money - driving increases in revenue, market share, profitability and commercial viability. We’re able to translate data and develop models that help prioritise the right levers to pull to achieve growth.

Capabilities

Business model development

Business viability

Customer modelling

Market expansion

New product development

Venture consulting

Partnership facilitation

Market mix modelling

Dineamic

Dineamic redefined ready-made meals with the "Made Honest" philosophy, countering flavourless options with authenticity and vibrant branding. A Kic partnership drove 10K sales and 200% traffic growth. Campaigns promoting real food boosted website visitors by 37% and sales by 22%, transforming perceptions of convenient meals.

Epijoint

We partnered with Interpath to launch Epijoint®, a joint pain relief supplement. The "Move How You Feel" campaign highlighted reclaiming mobility, using creative storytelling over tired pharmaceutical ads. With 10K units sold in four months and strong clinical results, Epijoint® gained widespread recognition and expanded into health clinics.

DIY Blinds

To raise awareness for DIY Blinds, the "Change the Ugly" campaign showcased the transformative power of window furnishings. The integrated approach, including revamped how-to videos, highlighted simple, impactful room makeovers, setting DIY Blinds apart in a retail-driven, cliché-filled market.

Kic

Partnering with Kic, we reimagined health and wellness for women with a bold, adaptable brand identity and rearchitected app experience. Community-led campaigns prioritised sustainable motivation, while 1,000+ workouts and 60+ FMCG products extended Kic's holistic health solutions beyond the app, fostering meaningful connections year-round.